Five tracks running in parallel: (1) Google Business Profile, full audit, category optimization, services list, products, attributes, Q&A, GBP posts twice weekly, photo/video uploads, review responses. (2) Local landing pages, one per service-area + service combination, schema-marked, locally-relevant copy, NAP-consistent. (3) Citations + NAP cleanup, consistent name/address/phone across the top 50 directories for your vertical. (4) Review velocity, review-request automation tuned to your ops, plus monitoring + response on Google, BBB, industry-specific platforms. (5) Local AEO, getting cited inside ChatGPT, Perplexity, and Google AI Overviews for your geo-qualified queries. Plus monthly Local Falcon grid tracking to prove the work.